How To Use Social Media For Business?

The market today is highly competitive and popularity and recognition are the most vital selling point for successful businesses. In this digital age people sell their product online, 

digital marketing 

and social media plays a key role in the marketing strategies. As it is said out of sight is out of mind, you always need to be visible to your customers. Social media is a powerful tool these days as it is everywhere and if used wisely it can increase your brand’s popularity tremendously. People across the globe are addicted to the social media, be it Facebook, Twitter, Instagram, LinkedIn, Pinterest and so on. With these tricks and tips, you can make your presence felt in the social media and gain recognition to your brand.

Find Your Target Audience

The design of your website should be clutter free creative yet simple and user friendly. Designing with visual hierarchy is preferred.The website layout should be as simple as possible. Clean and functional layout makes your site easy to use.

Build your Community

Build your own community and start posting updates and discussions. Get talking with the customers. Allow your customers to talk, express their views, and discuss your business, this helps to keep the customers engaged and keep them updated about your business.

Keep the Conversation Alive

Always converse with your customers and establish your good will. Keep the posts live, reply to the comments. Take the suggestions of the customers into consideration and keep them informed. Politely answer the negative comments, don’t ignore them.

Contests and Events

Let your customers know they are important to you. Organise contests and events post them on social media and involve your customers in fun activities. This way your customers get drawn closer to you.

Ongoing Trends

The customers never like to lag behind. So it is your duty to observe the trend on the social media and give them what they want. This will help you establish yourself as a reliable and valuable client and build a long-term relationship with your customers.

Get Noticed

Getting your content noticed in the always busying social media requires eye-catching subject matter. Videos and images instantly connect with people. So to grab the attention of your target audience attach images and videos relevant to your businesses to your posts.

Keep Tracking Everything

You are doing everything right, posting contents on the social media but what’s the use if you don’t track what is happening. Track the likes and shares of your posts. Take a look at your web analytics and analyse which site provide you with the most traffic. Using these inputs you can optimise your plan of action.

Whether you are selling a product or a service, social media is the key weapon to reach out to your target audience. Use it wisely and enjoy the benefits.

Source of this Blog :- https://www.ubiquitytechs.com/social-media-business-use-social-media-business/

HOW TO MAKE ATTRACTIVE AND EFFECTIVE WEBSITE

Website is your first impression and first impression matters a lot. The website should be visually appealing to attract the users but at the same time it should be easy to use to make the users stay on to the page.

You know what, “Beauty is in the eye of the mouse-holder.” We understand that different people prefer different styles, but that doesn’t mean that there aren’t a few ground rules you should follow when deciding on the appearance of your website as we are a leading web designing & development company in India  and we understand the importance of uniqueness.

Here we discuss the essential elements for a successful website:

Design and Layout

The design of your website should be clutter free creative yet simple and user friendly. Designing with visual hierarchy is preferred.The website layout should be as simple as possible. Clean and functional layout makes your site easy to use.

Color

A visually appealing website needs a simple but well thought of color scheme. Colors create emotions and instantly connect with the users. A well thought color scheme enhances the user experience. Contrasting colors should be used for the text and the background to make it easier for reading. White spaces give the website a contemporary look, so having white space should not be a problem.

Typefaces

Generally for the websites Sans Serif fonts are used as they are easier to read online. As a rule a maximum of 3 typefaces can be used throughout the site. The ideal font size for the body text that makes it and easy read online is 16pt.

Images and Layout

The design of your website should be clutter free creative yet simple and user friendly. Designing with visual hierarchy is preferred.The website layout should be as simple as possible. Clean and functional layout makes your site easy to use.

Content

When it comes to content the thumb rule is less is more. The content should be readable, simple, crisp and precise. Avoid using too lengthy sentences instead go for bullets to put forward your point. It is also a good idea to break the content with section headers especially when dealing with lengthy texts. Headers give content structure and increase its readability.

Navigation

Navigation is the key, for a successful website. The users should be able to find what they want easily; else they will just hit the back button. The navigation should be well organized and familiar, no experiments here. A simple navigation bar with well assigned menu should be sufficed.

Loading Time

Load time of your website is a crucial aspect. No one will visit your website if it takes too long to load. This aspect should definitely be addressed while hosting a website.

Mobile Friendly

Mobile friendly website is the need of the hour as people today prefer browsing the Internet from their mobile. If your site is not mobile optimized you can lose your potential buyers.

To sum-up a successful website should be a deadly combination of beauty (aesthetic appeal) and brains (usability). We give you exactly the same. We are a leading web development company in India,  for more you can contact us directly

Source of this blog:- https://www.ubiquitytechs.com/make-attractive-effective-website/