The hottest software development skills in 2018

The technology industry contributes a fair share of jobs in the job market every year and this year is no different.  The number of positions in software development is expected to grow exponentially in 2018, and a fierce competition is expected to grab the jobs. The job seekers with certain specialised skills will be much sought after. What are those skills that will guarantee you the job in 2018?

The employers need agile, creative people who can build solutions that transform traditional products with new technologies. From communication skills to adaptability with the latest technologies, 

here are the skill sets, expected to be in high demand in 2018 :-

Artificial Intelligence - The field of artificial intelligence is growing rapidly. Candidates with knowledge of AI will be a hugely sought after in 2018.

Machine learning – Machine intelligence is a combination of computers and human intelligence. 2018 will see a rise in demand for skilled machine learning professionals.

Data Science - Machine learning and data scientists are becoming key components in many industries from finance to healthcare and drug discovery. Job seekers with knowledge and experience in this field will find many suitable openings in the year 2018

Cybersecurity - Security breach or data hacking is common these days and organizations need experts to protect the client data and intellectual data and also their reputation. For this war against cybercriminals, experts in this area will be in great demand in 2018 

Cloud Computing - Professionals with skills in cloud computing and software as a service (SaaS) will be in great demand in 2018. Expertise in Amazon AWS, Microsoft Hyper-V and VMware used for private cloud hosting, will fetch you the top jobs. 

Programming knowledge - 2018 is the year for developers and coders. Programming, especially with multi-faceted languages like JavaScript and Python, are the most in demand. These languages are used to build scalable applications and to automate and streamline processes. 

Internet of Things (IoT) - 2018 will see a higher adoption rate for industrial IoT sensors, which are already making a big impact across the manufacturing, automotive, aerospace and engineering sectors. IoT is also expected to take over in the industries including shipping, retail, agriculture and healthcare. This expansion will trigger the need to hire many more IoT professionals. 

Biotechnology and Healthcare IT - Biotechnology, the combination of biology and technology is responsible for many medicines and therapies that make our lives healthier. From vaccine production to genetic modification, biotechnology is everywhere, making it a promising career. The healthcare IT jobs are also expected to grow as the hospitals and the doctors are eyeing the transition from the file folders to online record-keeping systems and cloud data storage. 

Industrial Robotics and Automation - The industrial revolution brings the fear that the need for human workforce will end. This, however, is not true. With the advancements in robotics and automation, individuals with skills in this area will be in increasingly high demand. 

Biotechnology and Healthcare IT - Biotechnology, the combination of biology and technology is responsible for many medicines and therapies that make our lives healthier. From vaccine production to genetic modification, biotechnology is everywhere, making it a promising career. The healthcare IT jobs are also expected to grow as the hospitals and the doctors are eyeing the transition from the file folders to online record-keeping systems and cloud data storage.

Industrial Robotics and Automation - The industrial revolution brings the fear that the need for human workforce will end. This, however, is not true. With the advancements in robotics and automation, individuals with skills in this area will be in increasingly high demand.

Data Analytics – Data analytics is the lifeline for the IT industry. With the increase in the number of large data sets, effective machine algorithms, and systems to operate these algorithms have become increasingly popular. Technologies and techniques like Big data, Data science, Machine learning, and Deep learning, used in analysing vast volumes of data are expanding rapidly. Professionals with these skills certainly will be in huge demand.

Demand for Blockchain Developers – Blockchain is a technology set to revolutionize every industry. 2018 will see the first attempts at this disruption through business-class blockchain platforms. Many tech giants have introduced their own blockchain platforms in 2017 and the trend is going to continue in 2018.  This will see a rise in demand for blockchain developers.

Mobile Application Development - Over the past few years, mobile application developers are in huge demand and this will be continued in 2018 as well. The app developers, fluent in multiple programming languages, including Java, HTML5, Objective-C, C++, C#, Python and Swift will be preferred. Similarly, developers with UX and UI design skills will also have an advantage.

Ability to Adapt - Adapting ability will be another important aspect that will sell in 2018. The technology changes frequently and one cannot predict which technology will be followed six months from now. So professionals who can adapt to the constant changes with ease will, therefore, have an upper hand in the job scenario.

Soft skills - Software development is a teamwork. Different teams work on the various aspect of the software development life cycle, sometimes even in different geographic locations. These processes are interlinked and communication forms the basis to work well together. Communication and behavior with the peers is important so as the interaction with the clients and customers. These skills are considered to be equally important as the technical expertise.

These are few skill sets that will be a hot ticket in software development in 2018. 

These are few skill sets that will be a hot ticket in software development in 2018. 

The 5 best online marketing strategies

In today’s digital world people are Internet addicted and the invention of the smartphones has increased the addiction enormously. Thus, digital marketing is a top priority for all businesses. The success of the business lies in reaching to more and more customers and in this online marketing is quintessential and a great asset to promote your business. Entrepreneurs should not neglect these fruitful marketing strategies.

Here are some of the best performing online marketing strategies that can be utilized to connect your brand with new and returning clients, create a bigger audience for your website:

1. Content Marketing: Conventional marketing has become less and less efficient in the last couple of years. As a forward-thinking and modern marketer, you ought to understand that there has to be a better approach; and that’s content marketing. It is a tactical approach to create and distribute consistent, relevant and valuable content to attract and maintain a reliable targeted audience.

Content attracts your audience, to begin with.It takes a variety of forms, for example, white papers, eBooks,or other long-form contents to attract sign-ups, downloads’, and conversions, or you could also utilize an on-site blog to help you attract more inbound traffic to your site.

2. Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of making your site visible on the first page of any search engines, so you get more inbound traffic from people searching for the products or services you offer. SEO is not much more of an investment if you’re already creating new content regularly and even if it is, it’s worth that extra investment.

3. Conversion Optimization: The Best digital marketing strategies aim to divert more and more traffic to your site, but is only diverting the traffic enough? What do people do once they visit your site is important. Here conversion optimization plays a vital role. Conversion Rate Optimization (CRO) is the technique of using user feedback and analytics to enhance your site’s performance. It ensures you get more value out of every visitor by maximizing your rate of conversion. This is done by including more conversion opportunities, and other times, improving the existing ones.

4. Social media marketing: Social media marketing has a significant potential for building and nurturing the social media audience. Social media is a hot cake and your prospective buyers will appreciate your presence on the various social media platforms (Facebook, Twitter, Instagram, Pinterest...). These platforms give you greater brand visibility, greater reputation and more inbound traffic with your syndicate links. Here again content plays an important role as it is the first thing your customers will be attracted to instantly.

5. Email marketing: Email marketing has amazing potential in the digital environment. For the entrepreneurs, it is a zero investment plan with maximum returns, as it costs almost nothing to execute. Maintain your customer database from your existing customer base, your social media followers and other new opportunities.Even a simple content newsletter can make wonders in your traffic flow.As a business trick send some discount vouchers, promotional offers and alike, basically keep the customers engaged with your brand so that your brand remains on top-of-mind of your targeted audience. 
Use of these online marketing strategies to enhance your marketing campaigns will surely reap great profits.    

How to Choose the Best Hosting Service

Hosting means renting space on a host’s server for your website. Setting up a new website, the big question you are facing is which web hosting service provider to choose from the thousands available options. Selecting the right host is absolutely essential as everything from speed, stability, security to uptime of your site depends on the host. And if you want to save yourself from the migration process, it is better to assess the host an all your parameters before hosting your site.

Here is a guide that will help you through the process of selecting the best web hosting service provider for your site:

Know what you want – This is the first thing that you should be aware of while looking out for any product or services.  Understanding your business needs will help you narrow your web hosting options. Your requirements differ according to the type of your website. If your website is a regular virtual website or a blog or an ecommerce website or yours is a website that has 24-hour live streaming, your needs are different. Hence the first thing is to know your requirements and search accordingly.

Cost – Choose a hosting provider that offers reasonable rates, but do not compromise on quality. Stay away from the providers, who provide free hosting services, as they are not reliable. 

Storage and Bandwidth – Mostly, web hosting service providers offer unlimited disk space and bandwidth. But still it is important to know if there are any limitations to ensure that your plan has enough space for your effective website operation. 

Database – You need to check the hosting company’s built-in support for popular web scripts. If you want to run WordPress on your site, you need to have the provider that support the scripts. For eCommerce site the commonly required database is MySQL. However you might also need PostgreSQL or SQLite databases. Make sure you know what type of database you will need, and that the host is capable of providing it. 

Customer Reviews – While choosing any service or product, checking out the customer reviews is essential. Customer reviews help you evaluate the web host. Go through multiple reviews from current or past customers and evaluate accordingly.

Customer Support – Customer support is absolutely essential no matter whether you are a beginner or an experienced business owner. Your website backend may face problems that need immediate attention for smooth running of the site. Here you require efficient customer support team to fix the issue quickly. While looking for the web hosting service provider, look for those who provide 24/7 phone support, email access and online chat.

Security – Security is essential especially if yours is an ecommerce website. Make sure the web hosting company provides the SSL to safeguard the customer’s private information.

The Backup Plan – Sometimes your website may be down or you may face some problems with the data. In such cases the web hosting company should have a backup plan to help you recover in time. If the host don’t have any backup plans, then don’t go with the host. 

Free Trial and Refund Policy – It is a good practice to run a free trial before finalizing things. If there are any glitches in the trial running you can look for some other host. Also talk about the refund policies with the host, just in any case your partnership falls out.

The Growth Plans – Once you are satisfied with the host on all aspects, the last thing to ask is about the future. Your business will grow in the future with increase in traffic and so your needs increases. You should thus make sure that the host you are opting for should be able to move you to the larger hosting plan without causing the downtime to your site. 

To wrap up, choose a right host, who meets all your requirements and avoid a troublesome marriage.