The hottest software development skills in 2018

The technology industry contributes a fair share of jobs in the job market every year and this year is no different.  The number of positions in software development is expected to grow exponentially in 2018, and a fierce competition is expected to grab the jobs. The job seekers with certain specialised skills will be much sought after. What are those skills that will guarantee you the job in 2018?

The employers need agile, creative people who can build solutions that transform traditional products with new technologies. From communication skills to adaptability with the latest technologies, 

here are the skill sets, expected to be in high demand in 2018 :-

Artificial Intelligence - The field of artificial intelligence is growing rapidly. Candidates with knowledge of AI will be a hugely sought after in 2018.

Machine learning – Machine intelligence is a combination of computers and human intelligence. 2018 will see a rise in demand for skilled machine learning professionals.

Data Science - Machine learning and data scientists are becoming key components in many industries from finance to healthcare and drug discovery. Job seekers with knowledge and experience in this field will find many suitable openings in the year 2018

Cybersecurity - Security breach or data hacking is common these days and organizations need experts to protect the client data and intellectual data and also their reputation. For this war against cybercriminals, experts in this area will be in great demand in 2018 

Cloud Computing - Professionals with skills in cloud computing and software as a service (SaaS) will be in great demand in 2018. Expertise in Amazon AWS, Microsoft Hyper-V and VMware used for private cloud hosting, will fetch you the top jobs. 

Programming knowledge - 2018 is the year for developers and coders. Programming, especially with multi-faceted languages like JavaScript and Python, are the most in demand. These languages are used to build scalable applications and to automate and streamline processes. 

Internet of Things (IoT) - 2018 will see a higher adoption rate for industrial IoT sensors, which are already making a big impact across the manufacturing, automotive, aerospace and engineering sectors. IoT is also expected to take over in the industries including shipping, retail, agriculture and healthcare. This expansion will trigger the need to hire many more IoT professionals. 

Biotechnology and Healthcare IT - Biotechnology, the combination of biology and technology is responsible for many medicines and therapies that make our lives healthier. From vaccine production to genetic modification, biotechnology is everywhere, making it a promising career. The healthcare IT jobs are also expected to grow as the hospitals and the doctors are eyeing the transition from the file folders to online record-keeping systems and cloud data storage. 

Industrial Robotics and Automation - The industrial revolution brings the fear that the need for human workforce will end. This, however, is not true. With the advancements in robotics and automation, individuals with skills in this area will be in increasingly high demand. 

Biotechnology and Healthcare IT - Biotechnology, the combination of biology and technology is responsible for many medicines and therapies that make our lives healthier. From vaccine production to genetic modification, biotechnology is everywhere, making it a promising career. The healthcare IT jobs are also expected to grow as the hospitals and the doctors are eyeing the transition from the file folders to online record-keeping systems and cloud data storage.

Industrial Robotics and Automation - The industrial revolution brings the fear that the need for human workforce will end. This, however, is not true. With the advancements in robotics and automation, individuals with skills in this area will be in increasingly high demand.

Data Analytics – Data analytics is the lifeline for the IT industry. With the increase in the number of large data sets, effective machine algorithms, and systems to operate these algorithms have become increasingly popular. Technologies and techniques like Big data, Data science, Machine learning, and Deep learning, used in analysing vast volumes of data are expanding rapidly. Professionals with these skills certainly will be in huge demand.

Demand for Blockchain Developers – Blockchain is a technology set to revolutionize every industry. 2018 will see the first attempts at this disruption through business-class blockchain platforms. Many tech giants have introduced their own blockchain platforms in 2017 and the trend is going to continue in 2018.  This will see a rise in demand for blockchain developers.

Mobile Application Development - Over the past few years, mobile application developers are in huge demand and this will be continued in 2018 as well. The app developers, fluent in multiple programming languages, including Java, HTML5, Objective-C, C++, C#, Python and Swift will be preferred. Similarly, developers with UX and UI design skills will also have an advantage.

Ability to Adapt - Adapting ability will be another important aspect that will sell in 2018. The technology changes frequently and one cannot predict which technology will be followed six months from now. So professionals who can adapt to the constant changes with ease will, therefore, have an upper hand in the job scenario.

Soft skills - Software development is a teamwork. Different teams work on the various aspect of the software development life cycle, sometimes even in different geographic locations. These processes are interlinked and communication forms the basis to work well together. Communication and behavior with the peers is important so as the interaction with the clients and customers. These skills are considered to be equally important as the technical expertise.

These are few skill sets that will be a hot ticket in software development in 2018. 

These are few skill sets that will be a hot ticket in software development in 2018. 

The 5 best online marketing strategies

In today’s digital world people are Internet addicted and the invention of the smartphones has increased the addiction enormously. Thus, digital marketing is a top priority for all businesses. The success of the business lies in reaching to more and more customers and in this online marketing is quintessential and a great asset to promote your business. Entrepreneurs should not neglect these fruitful marketing strategies.

Here are some of the best performing online marketing strategies that can be utilized to connect your brand with new and returning clients, create a bigger audience for your website:

1. Content Marketing: Conventional marketing has become less and less efficient in the last couple of years. As a forward-thinking and modern marketer, you ought to understand that there has to be a better approach; and that’s content marketing. It is a tactical approach to create and distribute consistent, relevant and valuable content to attract and maintain a reliable targeted audience.

Content attracts your audience, to begin with.It takes a variety of forms, for example, white papers, eBooks,or other long-form contents to attract sign-ups, downloads’, and conversions, or you could also utilize an on-site blog to help you attract more inbound traffic to your site.

2. Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of making your site visible on the first page of any search engines, so you get more inbound traffic from people searching for the products or services you offer. SEO is not much more of an investment if you’re already creating new content regularly and even if it is, it’s worth that extra investment.

3. Conversion Optimization: The Best digital marketing strategies aim to divert more and more traffic to your site, but is only diverting the traffic enough? What do people do once they visit your site is important. Here conversion optimization plays a vital role. Conversion Rate Optimization (CRO) is the technique of using user feedback and analytics to enhance your site’s performance. It ensures you get more value out of every visitor by maximizing your rate of conversion. This is done by including more conversion opportunities, and other times, improving the existing ones.

4. Social media marketing: Social media marketing has a significant potential for building and nurturing the social media audience. Social media is a hot cake and your prospective buyers will appreciate your presence on the various social media platforms (Facebook, Twitter, Instagram, Pinterest...). These platforms give you greater brand visibility, greater reputation and more inbound traffic with your syndicate links. Here again content plays an important role as it is the first thing your customers will be attracted to instantly.

5. Email marketing: Email marketing has amazing potential in the digital environment. For the entrepreneurs, it is a zero investment plan with maximum returns, as it costs almost nothing to execute. Maintain your customer database from your existing customer base, your social media followers and other new opportunities.Even a simple content newsletter can make wonders in your traffic flow.As a business trick send some discount vouchers, promotional offers and alike, basically keep the customers engaged with your brand so that your brand remains on top-of-mind of your targeted audience. 
Use of these online marketing strategies to enhance your marketing campaigns will surely reap great profits.    

How to Choose the Best Hosting Service

Hosting means renting space on a host’s server for your website. Setting up a new website, the big question you are facing is which web hosting service provider to choose from the thousands available options. Selecting the right host is absolutely essential as everything from speed, stability, security to uptime of your site depends on the host. And if you want to save yourself from the migration process, it is better to assess the host an all your parameters before hosting your site.

Here is a guide that will help you through the process of selecting the best web hosting service provider for your site:

Know what you want – This is the first thing that you should be aware of while looking out for any product or services.  Understanding your business needs will help you narrow your web hosting options. Your requirements differ according to the type of your website. If your website is a regular virtual website or a blog or an ecommerce website or yours is a website that has 24-hour live streaming, your needs are different. Hence the first thing is to know your requirements and search accordingly.

Cost – Choose a hosting provider that offers reasonable rates, but do not compromise on quality. Stay away from the providers, who provide free hosting services, as they are not reliable. 

Storage and Bandwidth – Mostly, web hosting service providers offer unlimited disk space and bandwidth. But still it is important to know if there are any limitations to ensure that your plan has enough space for your effective website operation. 

Database – You need to check the hosting company’s built-in support for popular web scripts. If you want to run WordPress on your site, you need to have the provider that support the scripts. For eCommerce site the commonly required database is MySQL. However you might also need PostgreSQL or SQLite databases. Make sure you know what type of database you will need, and that the host is capable of providing it. 

Customer Reviews – While choosing any service or product, checking out the customer reviews is essential. Customer reviews help you evaluate the web host. Go through multiple reviews from current or past customers and evaluate accordingly.

Customer Support – Customer support is absolutely essential no matter whether you are a beginner or an experienced business owner. Your website backend may face problems that need immediate attention for smooth running of the site. Here you require efficient customer support team to fix the issue quickly. While looking for the web hosting service provider, look for those who provide 24/7 phone support, email access and online chat.

Security – Security is essential especially if yours is an ecommerce website. Make sure the web hosting company provides the SSL to safeguard the customer’s private information.

The Backup Plan – Sometimes your website may be down or you may face some problems with the data. In such cases the web hosting company should have a backup plan to help you recover in time. If the host don’t have any backup plans, then don’t go with the host. 

Free Trial and Refund Policy – It is a good practice to run a free trial before finalizing things. If there are any glitches in the trial running you can look for some other host. Also talk about the refund policies with the host, just in any case your partnership falls out.

The Growth Plans – Once you are satisfied with the host on all aspects, the last thing to ask is about the future. Your business will grow in the future with increase in traffic and so your needs increases. You should thus make sure that the host you are opting for should be able to move you to the larger hosting plan without causing the downtime to your site. 

To wrap up, choose a right host, who meets all your requirements and avoid a troublesome marriage.

What are Latest Trends in Website Applications Development?

The Internet has evolved tremendously with new concepts, new ideas, and trends with each passing year. To stay alive in the constant changes you need to respect the changes and implement it. Changes happen in each and every field even with websites.  Gone are the days when you have had many pages website, now single page websites are in demand. Use of Artificial intelligence and mobile applications are of prime importance in developing a website in today’s digital age.

Let’s take a look at the latest website development trends that can attract and retain the customers to your site.

Single Page Website- One of the newest trend, in website development, is the one-page website, which is not expensive to develop and host. The single page websites have one very long page. Simple scrolling is used to navigate the website. These sites are simple, simplicity being its biggest advantage. Navigating this site is easy, the user does not need to explore the menu. Single page site works very well with the smartphones, where the easiest way for navigation is scrolling. 

Chatbots- Artificial intelligence has given birth to Chatbots. Chatbots are conversation software that keeps you connected with the users, 24*7. Chatbots give best customer experience. They can resolve simple customer queries, can direct the customers to the information they are looking and can be a helping hand to complete the transaction. Chatbots are here to stay, go ahead with it if you are going for website development.

Progressive Web Apps - Apps have gained a huge popularity in the world of mobiles today. Similarly, a website that uses a similar format as that of the mobile app, will definitely an instant hit with the people.

What are the progressive web apps? They are an application that uses the features of Internet browser with a mobile application interface. They, of course, have a fair share of advantages, like the ability to work offline, practically no load time, reliability, and expertise to receive notifications. These progressive web apps are easier to install and maintain.

Website Notifications - Website notifications are the best inexpensive method to stay connected with your targeted audience.  Here direct information is sent directly to the users. The information could be anything from weather, traffic, sports score, stocks, discounts, and sales. To receive the information the user just need to authorize the notifications. This saves money on creating a mobile app to replace the website.

Motion UI- Motion UI (User Interface) is the newest technology which is heading towards popularity. Motion UI keeps the site simple with its look and feel and importantly navigation. Motion UI allow the use of animations to show users certain actions, thus giving liberty to the developer to build an attractive and functional website. 

Static Websites - Static website means simplicity at its best. These are basic websites, inexpensive, secure, load quickly and simply uses HTML code. The static sites are much more advanced now, then they were before and this trend could fast catch-up in low budget projects.

No Flash - Flash was one of the inevitable parts of each and every website for years. But now is the time to bid farewell to the flash. Abode has announced that Flash will not be released and updates after 2020. Also Flash is not compatible with most of the phones. So instead of losing the customers on the mobile version of the site, you should replace it with HTML5.

Photos- A good photo can create stories and it is the best way to convey information. Photos are always appealing and will definitely be the key to success on the Internet in the coming years. 

To wrap-up, trends change with the evolution of technologies. Follow the trends to attract the customers and also to stay ahead of the competition. 

Difference between a coder, programmer, developer and software engineer

I have regularly utilized those four terms almost interchangeably. After all, Most of us have a degree in software engineering, so what does that make us? In any case, as of late I find that those four things have come to take on more and more distinct personalities in my mind. It has gotten to the heart of the matter where on the off chance that I consider somebody I know – or know about – inside the business, they immediately fall into one of those four categories. Which isn't to say that one individual can't have attributes from all four, however regardless, they always tend to favor one most emphatically and so I fit them into that category, coder, programmer, developer or software engineer,

Along these lines, what are the differences between them all, It is hard to characterize what each one ought to be, they are fundamentally the same as, however, I am will attempt to do it anyway, cause I am an indulgent person for discipline.

Coder/Developer/Programmer

Hands up on the off chance that you think these terms are interchangeable? you'd agree that these titles mean pretty much the same thing. 9 times out of 10, you can consider these activity titles to be synonymous. The main specialty of all three is that they will compose code to manufacture custom software. On the off chance that you meet one individual that alludes to themselves as a Coder and another that alludes to themselves as a Programmer, you can consider them doing likewise. It may not be the prettiest or most very much factored code, however, it takes care of business. When we swing to developers, the photo is somewhat more positive. Moving into programmer domain is the place the definitions really start to get intriguing.

Programmers compose awesome code. Making it clean, all around factored and mistake-free are important concerns, however not to the detriment of taking care of business. It is all about knowing the meaning of "good code" inside their domain.

In the event that it's a battle of programmer verses developer, the champ would be settled on what qualities you're searching for in the position you want to fill, or the future career you aspire to have. none of the three is derogatory or 'bad' in any capacity. One isn't pretty much desirable than any of the others. "They are basically extraordinary of the field we are all associated with".

What about a Software Engineer?

For the employment out there that require a 'software engineer',  what exactly does this entail?

However, a Software Engineer has the connotation of treating software advancement as a craft that he is constantly endeavoring to move forward. He's not simply slapping things together heedlessly, he's engineering what he fabricates. That's not to say that the others are thought of as careless, simply that a Software Engineer has the connotation of not being heedless.

Why Do You Need Web Hosting?

Many individuals tend to surmise that enlisting a domain  name is sufficient to get a website active. What they neglect to comprehend is that a domain is in the same class as your name, a name by which others may remember you. Keeping in mind the end goal to get a website active and live on the web, you need to have a website. On the off chance that you are trying to fabricate a website without taking web hosting services, enrolling space names will fill no need. Having a web hosting account is imperative keeping in mind the end goal to get a website hosted. A web hosting organization makes it feasible for your website to be gotten to by everybody on the web.

Web hosting is fundamentally the space that you purchase on a web server to store your website records. When you purchase website hosting you fundamentally lease server space on a server where your web documents will be put. So at whatever point someone will search up for your website by entering your domain, he will get coordinated to your website. You can outline a website all alone PC yet unless you transfer it on a hosting server it can never be gotten to by anybody.

Web has for the most part charge for the administration they render. You as a client additionally can have your own undeniable server ideal from your own home, however the principle distinction between putting resources into your own server and picking a hosting organization is that outlining your own particular server is probably going to cost you beyond all doubt. To set up a server, you will require a capable PC with a decent processor and bunches of RAM and furthermore a working framework like Linux or Windows. To add to that you will likewise be required to have specialized aptitudes to oversee and run the server.

When you employ a web hosting organization, it will deal with all backend concerns, including the upkeep and repair of the servers. So fundamentally, web has are intended to make your life simpler by sparing you the problem.

While there are numerous hosting administrations accessible, it is constantly prompted not to purchase something that is costly. With a tad of research, one can get great web hosting services at areasonable cost. You ought not get deceived into purchasing more than what you really require. There is dependably an extension to redesign your hosting plan if your website begins producing enormous measure of movement.

How To Use Social Media For Business?

The market today is highly competitive and popularity and recognition are the most vital selling point for successful businesses. In this digital age people sell their product online, 

digital marketing 

and social media plays a key role in the marketing strategies. As it is said out of sight is out of mind, you always need to be visible to your customers. Social media is a powerful tool these days as it is everywhere and if used wisely it can increase your brand’s popularity tremendously. People across the globe are addicted to the social media, be it Facebook, Twitter, Instagram, LinkedIn, Pinterest and so on. With these tricks and tips, you can make your presence felt in the social media and gain recognition to your brand.

Find Your Target Audience

The design of your website should be clutter free creative yet simple and user friendly. Designing with visual hierarchy is preferred.The website layout should be as simple as possible. Clean and functional layout makes your site easy to use.

Build your Community

Build your own community and start posting updates and discussions. Get talking with the customers. Allow your customers to talk, express their views, and discuss your business, this helps to keep the customers engaged and keep them updated about your business.

Keep the Conversation Alive

Always converse with your customers and establish your good will. Keep the posts live, reply to the comments. Take the suggestions of the customers into consideration and keep them informed. Politely answer the negative comments, don’t ignore them.

Contests and Events

Let your customers know they are important to you. Organise contests and events post them on social media and involve your customers in fun activities. This way your customers get drawn closer to you.

Ongoing Trends

The customers never like to lag behind. So it is your duty to observe the trend on the social media and give them what they want. This will help you establish yourself as a reliable and valuable client and build a long-term relationship with your customers.

Get Noticed

Getting your content noticed in the always busying social media requires eye-catching subject matter. Videos and images instantly connect with people. So to grab the attention of your target audience attach images and videos relevant to your businesses to your posts.

Keep Tracking Everything

You are doing everything right, posting contents on the social media but what’s the use if you don’t track what is happening. Track the likes and shares of your posts. Take a look at your web analytics and analyse which site provide you with the most traffic. Using these inputs you can optimise your plan of action.

Whether you are selling a product or a service, social media is the key weapon to reach out to your target audience. Use it wisely and enjoy the benefits.

Source of this Blog :- https://www.ubiquitytechs.com/social-media-business-use-social-media-business/